top of page
My Portfolio
Welcome to my portfolio! Here you’ll find a selection of digital content that I have created. Explore my projects to learn more about what I do. More content will be uploaded upon completion.
Queen's University Digital Ads
This project was developed to practice using accessible and specific brand guidelines. Queen's University has their brand guidelines publicly accessible. The colours, font, and logo size all directly match what is outlined on their brand guidelines. Additionally, this ad campaign focuses heavily on accessibility, diversity, and overall inclusivity that accurately reflects the Queen's University student body. Each ad follows a similar design to showcase continuity across all social media platforms. Each ad will also contain a specific and detailed description to enhance SEO and provide screen-reader accessibility.
This project consists of a Facebook ad, a LinkedIn carousel, and an Instagram reel.
This project consists of a Facebook ad, a LinkedIn carousel, and an Instagram reel.
Rob Roy Pipe Band and Highland Dancers Promotional Content
This project consists of content created and uploaded to Rob Roy Pipe Band and Highland Dancer's social media platforms in order to promote events and gather new and experienced members.
Promotional Posters: Music Artists
This project was developed out of my own personal interest in the music industry. I have decided to take a different look at some of my favourite music artist's releases and design posters that hold a different but accurate concept. Check out the blog section of my page for a deeper look at each redesign!
The Gertrudes
Positions held: Copywriter and Social Media Content Creator.
Student work completed in an Agency course where we worked closely with The Music Commission of Kingston to help develop a social media plan for The Gertrudes. Additionally, we were presented with a style guide, thus utilizing that for content development.
Alongside the shown graphics and photographs, written reports were developed such as a Spotify Release Plan and Press Page for the release of the album "City Noise" which was distributed to blogs and radio stations.
Each piece was edited and developed to the client's preferences. Consistent contact was held during the duration of each piece.
Student work completed in an Agency course where we worked closely with The Music Commission of Kingston to help develop a social media plan for The Gertrudes. Additionally, we were presented with a style guide, thus utilizing that for content development.
Alongside the shown graphics and photographs, written reports were developed such as a Spotify Release Plan and Press Page for the release of the album "City Noise" which was distributed to blogs and radio stations.
Each piece was edited and developed to the client's preferences. Consistent contact was held during the duration of each piece.
Personal Branding
This was completed as an assignment to expand and develop my personal branding. This branding is consistent with the appearance of this website, as well as my LinkedIn profile.
Fine Balance Brewing Company: Beer Fest 2024
This is a project that was completed during the Digital Marketing Communications program. Here is an example of the type of ads I can develop in the InDesign application.
LinkedIn Infographics
These pieces were created during a content marketing and social media marketing courses in the Digital Marketing and Communications program. It is to show that I can create infographics that are visually appealing and clearly inform the viewer of a topic.
Fender: Designed to be Louder
This project was completed during the Digital Marketing Communications program. This assignment required a print ad, three web banners, a social media cover photo, as well as a social media profile photo suited for Facebook.
bottom of page