Queen's University Digital Ads

This project was developed to practice using accessible and specific brand guidelines. Queen's University has their brand guidelines publicly accessible. The colours, font, and logo size all directly match what is outlined on their brand guidelines. Additionally, this ad campaign focuses heavily on accessibility, diversity, and overall inclusivity that accurately reflects the Queen's University student body. Each ad follows a similar design to showcase continuity across all social media platforms. Each ad will also contain a specific and detailed description to enhance SEO and provide screen-reader accessibility.

This project consists of a Facebook ad, a LinkedIn carousel, and an Instagram reel.